The Power of One to Many

Most small businesses owners think that their only product or service offering should be on a one-one basis. These owners think that the higher they can charge for their product or services (per hour) to an individual the more money they are going to make in the end. This is short-term slow-growth thinking. The majority of these small business owners fail to look at all of their options. The most overlooked strategy is the one-many product or service offering. Using the one-many strategy the business owner could see gain as much at 100%.

Here is a quick breakdown of how a one-many strategy can work.

1. Create a service or product offering that would allow your company to provide a one-many option. 

2. Charge each person less than ½ of what they would pay for a one-one service.

Result: Not only are your customers realizing a huge price advantage (which will probably eliminate your competition), you are making twice the amount of hourly income. 

Lets do the quick math on this.

One hour of your time spent in a one-one offering:

1 (person) X $50 = $50 (per hour income)

Now lets look at the one-many offering:

5 (people) X $20= $100 (per hour income)

Is there a one-many product or service offering waiting to be created in your business?

Namaste

Kevin