Marketing Modeling

Everyday business leaders are struggling with or paying large sums of money in creating new Sales\Marketing strategies. I do applaud the leaders efforts, because most companies try one Sales\Marketing strategy and if it produces any results they assume this is good enough and never try anything new.In either case the leaders goal is to to create, retain, and grow their clients.

The most common issues they run into are:

1) The leaders are spending a lot of time trying to reinvent the Sale\Marketing wheel, when their are plenty of  great wheels all around that have proven ROI, and with very minor adjustments would snap on to their companies and create huge revenue growth.

2) If they are spending money with a smaller advertising firm for these services, they end up not measuring their ROI.

3) The main issues is they really don't know what end result their customers truly desire.

A strategy that produces larger ROI with less effort is called MARKET MODELING. Marketing Modeling is the study of other successful companies Sales\Marketing efforts  and using this information in creating a parallel Sales\Marketing strategy your company.

Start with the bigger picture and work your way down.

Look at what the most successful companies (in all industries) message is to their clients.

• Are they talking about new features or the end results those features on their clients lives?

             **** Sources: Magazines, TV ads, Junk mail, Billboards, Internet sites, Radio, ETC.

Now look at your most successful local or national competitor?

• Are they focusing on a specific category of client or are they very general?

             ****Sources: NewsPapers, Yellow Pages, Mailers or Junk Mail.

Most importantly ask other business leaders what their Sales\Marketing strategies are. 

• Ask their time, costs, and results, if you have better results share yours with them.

             **** Sources: Business conferences, Vendors, Clubs.

Make sure that when you see these GREAT ideas write them down and try them in your business. You don't have to completely cut off your current Sales\Marketing strategies, just test a few of the new ones and most importantly measure the results. You may end up finding your best source for new Sales\Marketing ideas have been right in front of you all along.

Namaste 

Kevin